Information on Mercury Cars
Mercury is an automobile marque of the Ford Motor Company which was founded in 1939 to launch semi-luxury cars that comes
between the entry-level Ford and luxury Lincoln models. Today, most Mercury models are based on Ford platforms. The Mercury
name comes from the Roman god Mercury and during its early years, the Mercury brand was known for its performance.
The idea of Mercury was evolved in 1930's when Edsel Ford believed that there was a golden marketing opportunity to produce
a line of vehicles that would fill the price gap between Ford and Lincoln. The vehicles has to be large, stylish and modern,
yet affordable. To name this new vechical line, Edsel had many ideas about it. After much thinking, he chose the Roman god,
Mercury ? the fleet-footed winged messenger and god of commerce who symbolized dependability, eloquence, speed and skill.
Mercury introduced the Comet and Meteor lines. The Comet was a luxury compact and the Meteor was a downsized full-sized vehicle that reflected a trend toward smaller
cars. The Comet made a big splash at the 1963 Daytona International Speedway Durability Run. In 1967, the Cougar was
introduced and became an icon with muscle-car enthusiasts, winning Motor Trend's "Car of the Year" Award.
The oil crisis of the '70s sent gas prices skyrocketing ? which had consumers looking to buy smaller cars with
better fuel efficiency. Mercury responded by adding the European-built 1971 Mercury Capri. Another addition was the Bobcat.
Ford engineers tore apart hundreds of competitors' cars, a process called "reverse engineering." Mercury car company offered new-edge
styling that contrasted smooth aerodynamics with crisply intersecting surfaces, and was a big success.
Models of Mercury
- Mountaineer
- Monterey
- Mariner
- Mariner Hybrid
- Milan
- Montego
- Grand Marquis
